Last modified 19th March 2025

This privacy notice describes how we will collect, use, share and otherwise process your personal data in connection with your use of:

The Mob mobile application, as available to users via the Apple App Store and Google Play Store (the ‘App’);

Any of our services that are accessible through the App (Services).

This App is not intended for those under 13 and we do not knowingly collect data relating to children.

Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

We’re Mouth Group, the creators of Mob and mob.co.uk (‘Mob’, ‘we’, ‘us’ or ‘our’ in this notice). We are the data controller, and are responsible for your personal data in the Mob App.

We’re registered in England and Wales under company number 10731253 with our registered office at 78 Kingsland Road, London, England, E2 8DP. If you need to reach us, send us an email at [email protected].

This privacy notice deals with personally-identifiable information (referred to as ‘personal data’) that may be collected by us when you sign up for and use the Mob App.

Getting in touch with us

Our data privacy manager is here to help. Reach out to Emma at [email protected] if you have any questions about this privacy notice. We’ve got your back!

Our full company contact details are:

• Full name of legal entity: Mouth Group Limited

• Name or title of data privacy manager: Emma Yuille

• Email address: [email protected]

• Postal address: 78 Kingsland Road, London, England, E2 8DP

Remember, you always have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues.

Changes to the privacy notice and your duty to inform us of changes

We keep our privacy notice under regular review.

This version was last updated on 10th February 2025. We might update these terms from time to time and, if we do, you’ll be notified. The new notice may also be displayed on-screen in the App, and you may be required to read and acknowledge the changes to continue your use of the App.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during our relationship with you. Please visit the Account Settings section on our website to update your details.

Third party links and sites

Our App and Services may occasionally contain links to and from the websites of third parties. Please note that these websites (and any services accessible through them) are controlled by those third parties and are not covered by this privacy notice. You should review their privacy notices to understand how they use your personal data before you submit any personal data to these websites or use these services.

We collect, use, store and transfer different kinds of personal data about you. To make it easier for you to use this privacy notice, we group these into the following categories. Each of these categories is described in more detail at the end of this document

• Identity Data.

• Contact Data.

• Profile Data.

• Transaction Data.

• Device Data.

• Content Data.

• Usage Data.

• Security Data.

• Cookies Data.

• Marketing and Communications Data.

• Location Data.

• Social Media Data.

• Personalisation Data.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health conditions, and genetic and biometric data).

We collect your personal data in the following way:

• Registration. We collect your Identity Data and Contact Data when you register your account with us.

• Communications. When you communicate with us via email, telephone, one of our online forms or chat we collect your Contact Data.

• Information you generate when using our App. Each time you access and use our App we collect Device, Personalisation and Usage Data. We collect Device, Personalisation and Usage Data by using analytics technologies.

• Information we collect through monitoring the use of our App. Each time you access and use our App we collect information about that access and use, being Device, Content, and Usage Data.

• Direct Marketing. We collect and record Direct Marketing Data when we add you to our marketing database, you request to change your direct marketing preferences, or you interact with our direct marketing communications.

• Connected Data. We collect Connected Data when you choose to connect your connected device to your account.

• Social Media Data. We collect Social Media Data when you choose to connect your social media account to your account.

Cookies

We do not use cookies in the App.

We will only use your personal data when we have a lawful basis to do so. Our lawful basis for each purpose for which we use your personal data is specified below. Most commonly we will use your personal data in the following circumstances:

• Consent. Where you have freely consented before the processing in a specific, informed and unambiguous indication of what you want. You can withdraw your consent at any time by contacting us.

• Performance of a contract. Where we need to process your personal data to perform a contract with you or where you ask us to take steps before we enter into a contract with you. Where we rely on performance of a contract and you do not provide the necessary information, we will be unable to perform your contract.

• Legitimate interests. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

• Legal obligation. Where we need to use your personal data to comply with a legal or regulatory obligation. Where we rely on legal obligation and you do not provide the necessary information, we may be unable to fulfil a right you have or comply with our obligations to you, or we may need to take additional steps, such as informing law enforcement or a public authority or applying for a court order.

We may share your personal data with the following third parties:

• External third parties.

  • Service providers acting as processors based in the UK, Germany, Netherlands and Belgium who provide IT and system administration services, hosting services for our App, delivery and logistics services, payment processing, fraud and identity verification providers, customer service support, email delivery and administration, and data storage and analysis.

  • Our professional advisors based in the United Kingdom including lawyers, auditors, insurers and consultants who provide legal, accounting, insurance and financial services.

  • Third party partners where you have subscribed to receive marketing from or with them.

• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

• HM Revenue and Customs, regulators, law enforcement, public authorities or other third parties based in the UK where necessary to exercise our rights or comply with a legal obligation.

We do not transfer your personal data outside the UK OR EEA.

All information you provide to us is stored on our secure servers and located in the UK. Where we have given you (or where you have chosen) a password that enables you to access certain parts of our App or Services, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Once we have received your information, we will use strict procedures and security features to protect your personal data from loss, unauthorised use or access. We follow Cyber Essentials protocol for cyber security, use SSO / MFA on all our accounts, and follow Role Based Access to Control to limit exposure.

We have put in place procedures to detect and respond to personal data breaches and notify you and any applicable regulator when we are legally required to do so.

Details of retention periods for different aspects of your personal data are available in our retention policy which you can request by contacting us. By law we have to keep basic information about our customers (including Contact, Identity, and Security Data) for six years after they cease being customers for tax purposes. In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

Once we no longer have a legal right to hold your personal data, we will delete or, in some circumstances, we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

You have the following rights under data protection laws in relation to your personal data.

• Access. Request access to and/or a copy of the personal data we process about you (commonly known as a data subject access request). This enables you to check that we are lawfully processing it.

• Correction. Request correction of any incomplete or inaccurate data we hold about you. (We may need to verify the accuracy of the new data you provide to us.) Deletion. Request us to delete or remove personal data where there is no good reason for us continuing to process it. You also can ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we have processed your information unlawfully or where we need to erase your personal data to comply with law. (In some cases, we may need to continue to retain some of your personal data where required by law. If these apply, we will notify you at the time of our response.)

• Objection. Object to us processing your personal data where (a) we are relying on legitimate interests as the lawful basis and you feel the processing impacts on your fundamental rights and freedoms, or (b) the processing is for direct marketing purposes. In some cases, we may refuse your objection if we can demonstrate that we have compelling legitimate grounds to continue processing your information which override your rights and freedoms.

• Restriction. Request that we restrict or suspend our processing of your personal data:

  • if you want us to establish the data's accuracy;

  • where our use of the data is unlawful, but you do not want us to erase it;

  • where we no longer require it, but you need us to hold onto it to establish, exercise or defend legal claims; or

  • you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

• Data portability. Request we transfer certain of your personal data to you or your chosen third party in a structured, commonly used, machine-readable format. This right only applies to information processed by automated means that we process on the lawful bases of consent or performance of a contract.

• Withdraw consent. Withdraw your consent at any time where we are relying on consent to process your personal data. Please know that this does not affect the lawfulness of any processing carried out before you withdraw your consent, and after withdrawal, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

• Complain to the UK data protection regulator. If you are unhappy with how we process your personal data, we ask that you contact us first using the details below so that we have the chance to put it right. However, you also have the right to make a complaint to the ICO at any time.

You can exercise any of these rights at any time by contacting us at [email protected].

• Identity Data: first name, last name, title, date of birth and Profile Data.

• Contact Data: first name, last name, contact address, email address and telephone numbers, your communication preferences and copies of the communications between you and us.

• Profile Data: your email address, username and password.

• Device Data: the type of device you use, your unique device identifier, mobile network information, your mobile operating system, the type of mobile browser you use, IP address, browser type and version, screen height, screen width, time zone setting.

• Usage Data: logs and detail of your use of our Apps, being the dates and times on which you download, access and update the App, any error or debugging information, and the resources that you access and the actions we and you take in relation to them and Cookies Data.

• Security Data: information we collect about your use of the App, our Services and our Sites in order to ensure your and our other users' safety and security, being Usage Data.

• Direct Marketing Data: your direct marketing preferences, consents for receiving direct marketing from us and/or our third parties and the history of the direct marketing communications we have sent to you.

• Feedback Data: your feedback and survey responses.

• Personalisation Data: Device Data, Content Data, Connected Data, Social Media Data, Usage Data, Location Data, and the preferences we have inferred you have and use to personalise the App and Services, being the preferences noted in your account.

Competition Data: information about the competitions you enter with us, being your competition history, the applicable terms and conditions, associated third parties and any additional privacy notices.